Home / Technology / Cellular advert and app monetization corporate Tapjoy names Jeff Drobick as CEO

Cellular advert and app monetization corporate Tapjoy names Jeff Drobick as CEO

Cellular advert and app monetization corporate Tapjoy introduced that Jeff Drobick will take over as president and CEO, succeeding former Disney government Steve Wadsworth, who ran issues for seven years.

Wadsworth will transform chair of San Francisco-based Tapjoy’s board. Drobick has served as leader product officer (CPO) of Tapjoy since 2013, riding the corporate’s total product imaginative and prescient and technique whilst overseeing its product control, design, engineering, devops, and knowledge science groups. He’s taking over an organization with 250 staff and a succeed in that connects 800 million per 30 days energetic customers to commercials.

Previous to Tapjoy, Drobick served as CEO of Geeknet Media and in addition spent just about 12 years at eBay, the place he held positions corresponding to vice chairman of purchaser provider generation. Previous to eBay, he spent just about 8 years in Accenture’s international generation follow.

As Tapjoy’s CPO, Drobick labored intently with Wadsworth to guide the corporate via a length of innovation. He helped Tapjoy transform the chief in cellular opt-in and worth alternate promoting and declare vital marketplace percentage within the spaces of app monetization, rewarded video, wealthy media, and programmatic promoting. Drobick’s appointment to CEO guarantees a unbroken transition and persisted oversight of the product tasks and industrial outreach fueling Tapjoy’s momentum, the corporate stated.

“This is a nice honor to observe in Steve’s footsteps as we proceed to force innovation and enlargement for cellular publishers in search of higher monetization and advertisers in search of a extremely engaged target audience,” stated Drobick. “We have now a perfect management group and passionate staff serving to our consumers succeed in about 800 million customers each month. That’s beautiful exceptional, and the partnership throughout our industrial, technical, and purposeful groups is a key motive force at the back of the consequences. I’m additionally excited to proceed operating with Steve as chairman, and as CEO I can lift ahead our project, imaginative and prescient, and values for our consumers and shareholders.”

Steve Wadsworth served as CEO of Tapjoy from 2012. He used to be in the past president of Disney Interactive Media Team and leader monetary officer of the Walt Disney Web Team. Wadsworth oversaw the corporate’s acquisitions of 5Rocks, a cellular advertising automation and analytics corporate, and Tapdaq, an promoting mediation and app monetization platform.


“I’m very happy with what the group has achieved through the years as we established ourselves as a pace-setter in cellular promoting and app monetization,” stated Wadsworth. “The ecosystem is maturing impulsively, and with Tapjoy poised to unlock various new inventions, now could be the correct time for Jeff to take over. He is a brilliant chief with remarkable imaginative and prescient, and he used to be the most obvious option to function our subsequent CEO. I’ve the fullest self assurance in him and the group to proceed riding the business ahead and developing price for all of our consumers, companions, and stakeholders.”

Wadsworth will take over as chair from Warren Jenson, who will stay on as an unbiased board member. Jenson is lately president, CFO, and government MD of Global at LiveRamp. He has in the past held senior management positions at Digital Arts, Amazon.com, and Nationwide Broadcasting Corporate (NBC).

Tapjoy additionally introduced lately the expanded tasks and promotions of a number of executives, together with Shannon Jessup to international leader earnings officer; Benjamin Chen to senior vice chairman and normal supervisor of worldwide developer family members; Sarah Chafer to senior vice chairman of worldwide efficiency; Emily McInerney to international vice chairman of promoting; Surendra Pathak to senior vice chairman of platform engineering; and Moonsik Kang to senior vice chairman of engineering.

Based in 2007, Tapjoy objectives to make use of its Most Affect Platform to force actual monetization for the sector’s best manufacturers and highest-grossing app builders, Drobick stated in an e-mail.

“Tapjoy pioneered the primary significant rewarded advert product for freemium cellular publishers, the place customers may just have interaction with related gives as a price alternate for forex. We take nice pleasure in our deep experience in freemium app monetization and top engagement promoting,” Drobick stated. “Over the last six years, we finished two a success acquisitions to increase our merchandise. In 2014, we obtained 5Rocks so as to add analytics and advertising automation to our platform. In 2018, we obtained Tapdaq so as to add mediation — a essential a part of a whole LTV platform. Each groups are wonderful and coupled smartly with Tapjoy’s imaginative and prescient and tradition.”

Going ahead, he stated the Offerwall product, which shall we customers select a strategy to monetize — corresponding to viewing a video advert — in alternate for digital items in a cellular recreation or app, will see various advances in 2019. He pointed specifically to call for merchandise, client enjoy, and device studying to force persisted features in monetization charges for publishers and function for advertisers.

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